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Tanja Domnina
MSc Eng
Artist. Creative director. Digital leader. Entrepreneur.
I work at the intersection of art, strategy, and large-scale transformation.
I help organizations make sense of complexity — visually, structurally, and culturally.
NOT YOUR AVERAGE CONSULTANT
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28 years in the visual arts and design
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24 years in writing
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15 years in digital transformation across FMCG, media, and pharmaceutical industries
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2 months in stand-up comedy (so far)
My four alter egos
POETRY
Bydlo-Lyrica is a poetry book written in Russian — Tanja’s native language — and rooted in honesty without decoration. It explores the moment when a person stops smoothing the edges — in language, in feelings, and in confession.
Written between 2016 and 2025, the poems move through vulnerability, desire, pain, and self-awareness without romanticising suffering or turning love into a pedestal. These texts speak in a raw, intimate voice — like an inner monologue finally allowed to exist without filters.
ART
My work explores absence, longing, and emotional memory. It is rooted in experiences that were imagined, hoped for, or silently carried — moments that never fully existed in reality, yet left a lasting emotional trace.
Through mixed media and reused materials, I give form to what is usually intangible: grief without an object, love without a body, pain without a clear beginning or end. Fragmented elements, traces of previous use, and imperfect surfaces become part of the narrative — reflecting how memory itself is layered, fragile, and incomplete.
Art becomes a way to externalize pain, to move it outside the body and mind, where it can be observed rather than endured. By making these inner states visible, I create space to sit with them, to acknowledge them, and to allow transformation to occur — slowly, without force.
SHOWS
Stand-up comedy
March 13
19:30 @ Cafe Hanuman
Kokkelbeekstraat 65, Sint-Niklaas, Belgium
March 14
19:30 @ Klimkaffee
Douaneplein 8, Mechelen, Belgium
March 17
19:00 @ Ratas ja Kohv
Paldiski mnt. 67, Tallinn, Estonia
March 22
19:00 @ Villa Basta
Visserstraat 2, Hasselt, Belgium
Poetry
May 9
19:00 @ La Plume Persée
Rue Sans Souci 51, Brussels, Belgium
DIGITAL LEADERSHIP
Having a DNA from Estonia (a country known for its digital-first mindset) I approach leadership at the intersection of technology, design, and human systems.
With over 15 years of experience in digital transformation across FMCG, media, and pharmaceutical industries, I’ve built and led cross-functional teams, managed complex product and design initiatives, and founded a design agency in Estonia. Today I lead Procurement Transformation & Innovation at UCB in Belgium, where I experiment with GenAI, coach prompt engineering, and help organizations turn emerging technologies into practical value.
Alongside my corporate work and entrepreneurial projects, I also teach AI and digital thinking to high school students in Estonia — staying connected to the next generation of builders and problem-solvers.
For me, digital leadership is ultimately about making complex systems understandable, usable, and human.
